Saturday, March 29, 2008

Direct from the Developer - MRI Exhibition

Just a quick note to anyone intending to visit the 'Direct from the Developer' show in the Citywest Hotel today and tomorrow, this is an MRI (MacAnthony Realty International) exhibition.

Of course MRI are perfectly entitled to hold such an exhibition, the problem is that, in breach of guidelines issued to them by the Advertising Standards Authority of Ireland (ASAI), the company have 'forgotten' to mention in the advert that this is an MRI exhibition. This particular show is being run by the development arm of the Spanish based company so it is presumable that it will argue it is a different company to the parent MRI company and felt that it wasn't obliged to abide by the same rules.

Dates for upcoming shows can be found here.

If you're looking for a bit of background on MRI take a look at this Ask About Money transcript of an Irish Times report on the company from a couple of months back (we've included the AAM version because if you're not a member of you'll have to pay for the Irish Times version). If you can find it there is also a very interesting BBC documentary on the company and its activities but it is difficult to track down (MRI are heavily into legal threats when anything like this pops up).

If you wish to make a complaint to the ASAI about this matter you can do so here or you can contact the National Consumer Agency here.

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